6 Ways to Boost Your Mobile Commerce Performance
O ne thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday -- which set an all-time-high overall sales record of US$6.6 billion -- mobile shopping totaled 47.4 percent of visits to retailers' websites, according to Adobe, which analyzed 1 trillion visits to more than 4,500 retail sites. Revenue from purchases made over smartphones grew a record 39 percent year over year to $1.6 billion, and mobile transactions closed at a 12 percent higher rate on Cyber Monday 2017 over the previous year. "On our customers' sites, we're consistently seeing about half of all traffic coming from mobile," said Graham Cooke, CEO of Qubit . A pre-holiday survey of 1,000 shoppers, conducted by Leanplum and Branding Brand, uncovered the following: 65 percent of shoppers planned to make purchases using mobile devices; 64 percent expected to use mobile to learn about sales, coupons and other deals; 50 percent woul
